Relevance of your ad to the search query: pages and content must meet the user’s search intention.You can influence your Quality Score thanks to several factors: The higher your Quality Score and the higher your bid, the higher your ad will be positioned. To do this, you must optimize the two Google Ads criteria: your Quality Score and your bid. The end game is to win bids to be positioned as high as possible in the SERPs. How to optimize your Google Ads campaigns? When users click on the ads, the advertiser pays a fixed cost per click (called in the jargon the CPC). This bid is also combined with a quality score assigned by Google, which determines the position of the ad in the SERPs. But the bid amount is not the only display criteria. Each auction is based on the amount advertisers are willing to pay for a Google user to click on their ad. These keywords are then put up for auction. These keywords must be relevant and correspond to what Internet users are most likely to type when searching for a product or service. Advertisers bid on a number of keywords they have chosen or from lists proposed by the keyword planning tool. How does Google Ads work?Īds are displayed according to a bidding system. The AdSense ads will appear in dedicated areas proposed by participating websites. The Google Ads that appear on the Display Network are available in text, image and video formats and allow for different targeting thanks to remarketing (or retargeting). The first ad is a paid ad (it can be distinguished only by the small green insert under the title of the site) the 4th link below is an organic link. To better understand the difference between paid and organic ads, here is an example of a Google results page. These ads can also be displayed on other sites via the Display Network and the Google AdSense program. Google Ads is a sure fast way to get relevant and qualified traffic towards the products or services you sell. This shows the potential of visibility that this service offers. The vast majority of these search pages contain Google Ads. Every second, no less than 2.3 million searches are made on Google. This is a paid service of course but has the advantage of being adaptable to any company’s budget. Google Ads is a very efficient way to generate traffic on your website. How to measure the return on investment? (ROI).What questions should I ask myself before launching a Google Ads campaign?.
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